Erick Racedo | SEO Expert
Who is Erick Racedo?
Erick Racedo is the top SEO expert for BIG Marketing with 12 years of experience working in some of the most competitive markets online. Since entering the SEO industry in 2013, Erick has built, tested, and refined search strategies across legal, medical, and national-level SEO campaigns, areas where ranking errors are expensive, and competition is relentless.
Rather than relying on surface-level tactics, Erick’s work focuses on how search engines actually interpret relevance, intent, and authority. His experience spans technical SEO, content architecture, entity relationships, and large-scale competitive analysis, giving him a practical understanding of what it takes to rank in environments dominated by well-funded competitors.
Over the years, Erick has founded and operated multiple successful SEO-focused companies, including Spiderhouse, The Bird Marketing, Zing Marketing, Landscape Marketing & SEO, and his current company, BIG Marketing. Each venture contributed to refining his approach to search engine optimization, particularly in high-risk niches where precision, compliance, and long-term stability matter.
Today, Erick is known for building SEO strategies that prioritize durability over shortcuts, focusing on relevance, structure, and search intent rather than trends that fade with algorithm updates.
SEO EDUCATION
Erick Racedo’s SEO education has been shaped by direct mentorship under industry leaders and continuous, in-depth study of how search engines and AI systems actually retrieve, interpret, and rank information. Rather than relying on generalized advice, his education emphasizes strategy, systems, and long-term search stability, especially in competitive and high-risk niches.
Mentorship & Practical Training
Erick has studied under several of the most influential figures in modern SEO, each contributing a distinct layer to his understanding of search.
Backlinking Strategy — Brian Dean (2013–2014)
Erick studied backlink acquisition and authority-building strategies through Brian Dean’s SEO That Works program. This training focused on scalable, white-hat link earning techniques designed to withstand algorithm updates while improving competitive positioning in search results.
SEO Strategy — Greg Morrison (2014–2020)
Under Greg Morrison of OMG Machines, Erick expanded his understanding of SEO strategy across both white-hat and gray-hat methodologies. This period emphasized testing, data-driven decision-making, and understanding how ranking systems respond under competitive pressure, particularly in lead-driven and national campaigns.
Semantic SEO & Topical Authority — Koray Tugberk Gubur (2022–2026)
Studying under Koray Tugberk Gubur marked a shift from tactic-based SEO to search engine modeling and semantic relevance. Erick learned how search engines interpret entities, context, and topical relationships, including how to build Topical Authority through structured Topical Maps. This framework deeply informs his current SEO philosophy and execution, especially for long-term, algorithm-resistant growth.
Ongoing Research & Advanced Study
Beyond formal mentorship, Erick continually studies the evolving mechanics of search to stay ahead of algorithmic and AI-driven changes.
Google Patent Analysis
Erick regularly reviews Google search-related patents to understand how retrieval systems, ranking signals, and future search capabilities are designed. This practice provides insight into where both traditional and AI-powered search are headed and how websites can be structured to remain resilient over time.
Introduction to Information Retrieval (Book)
Written by engineers closely associated with Google’s search infrastructure, this book provides foundational knowledge of indexing, retrieval models, ranking systems, and relevance scoring; core concepts that underpin modern search engines.
Semantic SEO, SRO & AI by Sergey Lucktinov (Book)
This work expands on semantic SEO, entity relationships, and search result optimization (SRO), offering strategic frameworks for working with algorithms rather than against them to achieve durable, long-term performance.
Together, these mentorships and studies form the foundation of Erick Racedo’s SEO approach, which is rooted in how search engines think, retrieve, and evaluate information, not just how rankings fluctuate week to week.
SEO Experience
Erick Racedo’s SEO experience spans more than a decade of real-world testing, competitive rankings, public speaking, and documented results across some of the most demanding industries in search. His work is grounded in execution and reflects an ability to compete in environments where rankings are the most difficult.
Proven SEO Milestones
2014 — Became the #1 SEO writer for Examiner.com, producing content that consistently outperformed competitors in visibility and engagement.
2016 — Ranked #1 in Google for “Nashville web design,” a highly competitive local-commercial search term.
2017 — Developed marketing materials that were adopted by a publicly traded company, validating the effectiveness and scalability of his messaging and strategy.
2018 — Ranked #1 in Google for “best web hosting services,” competing directly against national brands and major publishers.
2019 — Ranked #1 in Google using a demonstration website in the personal injury niche, one of the most competitive and scrutinized verticals in SEO.
2019 — Spoke on stage to a group of SEO professionals at a convention in Florida, presenting insights drawn from live campaign data and real-world testing.
2023 — Returned to the stage at another Florida-based SEO convention, sharing strategies focused on modern search behavior, semantic relevance, and long-term ranking stability.
Case Studies
Erick maintains hundreds of documented SEO case studies, available upon request. These include work with:
- The largest contractors throughout California
- Law firms across Tennessee
- Multi-location and national SEO campaigns
- High-competition local and service-based businesses
Each case study reflects measurable outcomes tied to rankings, traffic quality, and business profitability.
Awards & Recognition
2014 — Featured student in Brian Dean’s SEO That Works program.
2015 — Recognized as being among the top 5% of advertisers by WordStream.
2023 — Awarded “The Smartest Marketer” alongside business partner Dan Eddington, recognizing strategic innovation and results-driven execution.
Together, Erick Racedo’s experience reflects a career built on competitive wins, transparent proof, and sustained performance in search engines.
Questions About Erick Racedo
Erick Racedo is not seeking employment; however, his services are available for hire through BIG Marketing.
Yes, Erick will provide SEO consulting services, depending on the scope. This service is provided through BIG Marketing.
Yes, Erick works directly on SEO campaigns through BIG Marketing.
Yes, Erick knows and does technical SEO for clients, including website speed, schema markup, redirects, technical debugs, and more.
Yes, Erick provides a free SEO audit to companies that are seeking to purchase SEO services.
Yes, Erick has worked with companies in Canada, the UK, and Australia. He is willing to work on campaigns anywhere in the world.
All pricing is through BIG Marketing and ranges from $1,000/month to $15,000/month. Pricing of SEO services depends on scope and competition.
Yes, Erick’s campaigns focus on optimization for AI models as well as search engines.
Yes, Erick provides local SEO services. Local SEO makes up more than 70% of the clients he works with.
Yes, Erick provides national SEO services for e-commerce companies, SaaS companies, and others.
Yes, Erick provides enterprise SEO services across the globe.
Yes, Erick has extensive experience and specialization in law firms, manufacturing companies, insurance brokers, HVAC companies, electricians, landscapers, e-commerce brands, and SaaS companies.
